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Identify a marketing strategy for an offering of your choice. What is their stated (or implied) strategy? Evaluate their strategy. Is it good? Is it

  1. Identify a marketing strategy for an offering of your choice.
    1. What is their stated (or implied) strategy?
    2. Evaluate their strategy.
      1. Is it good?  Is it bad?  Are some parts good and some parts bad?
      2. Provide suggestions for improving their strategy.
  2. Which of the four critical dimensions of marketing strategy is the focus of the "Competitive advantage is always relative" video? Why?
  3. How has Pepsi's CEO Indra Nooyi implement the marketing strategy process?

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