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Identify a product category (e.g. cookies, napkins, pain relief medicine, etc) for which they prefer the national brand over a private label store brand and
Identify a product category (e.g. cookies, napkins, pain relief medicine, etc) for which they prefer the national brand over a private label store brand and to explain why.What would influence you to purchase the private label store brand in the future?
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Managing Controlling and Improving Quality
Authors: Douglas C. Montgomery, Cheryl L. Jennings, Michele E. Pfund
1st edition
