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Identify an SBU (Strategic Business Unit) from a global company. Using the VRIO framework, and support from wider reading, evaluate the resources or capabilities of

Identify an SBU (Strategic Business Unit) from a global company. Using the VRIO framework, and support from wider reading, evaluate the resources or capabilities of this SBU that offer it the potential to realise sustained competitive advantage.

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For this example lets consider the Strategic Business Unit SBU of Amazon Web Services AWS a subsidiary of Amazoncom Inc AWS provides ondemand cloud computing platforms and APIs to individuals companie... blur-text-image

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Strategic Management and Competitive Advantage Concepts and Cases

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