Question
Identify and discuss any THREE lifestyles of Chinese affluent consumers. Describe the influences of the three discussed lifestyles on brand preferences (brand discrimination, preference for
Identify and discuss any THREE lifestyles of Chinese affluent consumers.
Describe the influences of the three discussed lifestyles on brand preferences (brand discrimination, preference for foreign and local brands, counterfeit acceptance).
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
