Question
Identify and discuss THREE macro-environment factors a company needs to monitor when operating a transactional e-commerce site of your choice. Support your answers with examples.
Identify and discuss THREE macro-environment factors a company needs to monitor when operating a transactional e-commerce site of your choice. Support your answers with examples.
Social media can be a powerful communication channel. Discuss any TWO opportunities and TWO pitfalls of these platforms. Support your answers with examples.
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
