Question
Identify and elaborate upon the main management and leadership practices within Apple Inc. from 1997 to 2011 under the tenure of Steve Jobs as CEO.
Identify and elaborate upon the main management and leadership practices within Apple Inc. from 1997 to 2011 under the tenure of Steve Jobs as CEO.
Then focus on and evaluate the applicability and usefulness of Mintzbergs Informational set of roles for this case.
How were these roles performed?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
