Question
Identify and explain these 4 segments identified in the Cohen's Tourist typologies theory in relations to the Tourism Area Life Cycle (TALK) framework as described
Identify and explain these 4 segments identified in the Cohen's Tourist typologies theory in relations to the Tourism Area Life Cycle (TALK) framework as described by Butler.
1. Drifter
2. Explorer
3. Individual Mass Tourists
4. Organized Mass Tourists
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
