Question
Identify and justify the type of Customer Value-Driven Marketing Strategy (referring to the Production Concept, Product Concept, Selling Concept, Marketing Concept or Societal Marketing Concept)
Identify and justify the type of Customer Value-Driven Marketing Strategy (referring to the Production Concept, Product Concept, Selling Concept, Marketing Concept or Societal Marketing Concept) used by Air Asia
https://www.airasia.com/en/gb
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Global Capitalism Its Fall And Rise In The Twentieth Century
Authors: Jeffry Frieden
1st Edition
039332981X, 9780393329810
