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Identify and mention the type of strategy that Tata Motors employed when it decided to produce the Nano. case of Palepu et al. (Tata Nano),(Palepu,
Identify and mention the type of strategy that Tata Motors employed when it decided to produce the Nano.
case of Palepu et al. (Tata Nano),(Palepu, Anand, & Tahilyani, 2010)
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Global Marketing
Authors: Warren J. Keegan, Mark C. Green
9th edition
013413818X, 134138183, 9780134138138 , 978-9352865284
