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Identify and provide clear justification on the choice of your global customer segment (must not be the same country of the chosen airline brand's origin)
Identify and provide clear justification on the choice of your global customer segment (must not be the same country of the chosen airline brand's origin) - you will need to demonstrate a comprehensive understanding of the complex requirements and dynamic nature of global visitors or travellers. (15%) 2. Following the above question, identify and critically assess the chosen global customers' digital activities and digital touchpoints of their customer journey. (15%)
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