identify Common Decision-Making Mistakes

For the following example, what factors should have been taken into consideration before making a decision?

When going over his finance for the third quarter of fiscal year, a small car repair shop owner noticed sales were down 24% from the previous quarter. After thinking of various ways to increase sales, he decided radio advertising was best option and called the local radio station. He bought six spots a day for the next two weeks to advertise his car repair shop.

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