Identify, define/explain the 4 characteristics of services and the additional characteristic of simultaneous production and consumption. Include an example (with brief explanation) of a service you are familiar with to illustrate each of the 5 characteristics. E1. Identify, define and briefly explain the 7 Ps of Services Marketing/Extended Marketing Mix for services. Using this class, give an example of each component. Be sure to discuss the 3 additional components in greater detail as they are "new" to you.