Identify differences between writing emails and writing for the web

What should you focus on when drafting?

Correctness

Letting ideas flow freely

Formatting

Style and punctuation

Due to the sheer number of emails received in a day, why is it important to write effective emails?

So they are saved and filed

So they are read and understood

So they are forwarded and deleted

So they are flagged and replied to

What is the purpose of web analytics?

Find new users

Improve content

Improve search engine optimization

Collect and analyze data about your users