Identify Extraordinary Resources $($VRIST core competencies $)$ within the IKEA. Think through these resources using the VRIST model $.$ They must pass all five Tests. Valuable Does it lead to a product or service that creates value $?$ Rare the resource unique to the industry $?$ Imitation it difficult or costly to imitate $?$ Substitution Is it difficult or costly for a competitor to develop a strategically equivalent resource? Tradable It cannot be purchased by a competitor or transferred by your company