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Identify factors to consider when choosing a business location. What are the major differences between a distribution channel for a business making tangible products and
- Identify factors to consider when choosing a business location.
- What are the major differences between a distribution channel for a business making tangible products and a firm producing hospitality and travel products?
- Describe the major decisions in advertising, including setting objectives and budget; creating the advertising message; selecting advertising media; choosing media types, vehicles, and timing; and evaluating advertising.
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