Identify one $(1)$ brand or offering and discuss its value proposition and positioning. Make sure you include the following in your discussion.

$1.$ Describe its value proposition in the following aspects:

target customers

key competitors

Points of dominance, points of parity, and$/$or points of compromise

How does the company create a sustainable competitive advantage

$2.$ Critique its positioning strategy: single$-$benefit, multi$-$benefit, or holistic positioning.

Feel free to illustrate using images or videos.