Identify strategic components of the department store segment of the U$.$S$.$ retail industry macro$-$environment using PESTEL analysis?

Has Macy's competitive position in the retail industry strengthened or weakened since COVID and what were Key Drivers of this change?

Describe Macy's generic strategy and conduct a SWOT analysis to determine how well this strategy working for Macy's?

Assess Macy's financial performance over the $2017-2019$ period? $($Use the financial ratios as a guide.$)$

What strategic issues confronted Macy in $2020?$

What recommendations would you make to address the strategic issues confronting Macy in $2020?$