Identify the data sources HOM Furniture uses in its marketing information system. (b) Which would you classify as secondary data sources? (c) Which would be considered primary data sources? 2 When HOM Furniture advertises, it looks for a resulting spike in sales using an extensive database. (a) What are the advantages of this approach? (b) What are the possible shortcomings of this approach and how would you address them? 3 Assume that you have been hired as a marketing consultant by HOM Furniture's management. (a) What specific types of information should HOM collect to measure customer satisfaction with its stores and services? (b) For each type of information you identified in (a), how could HOM Furniture make use of that information to improve customer satisfaction?