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Identify the factors from the marketing mix 4Ps, with examples, which contribute to success or failure of an airline - particularly in this very competitive
Identify the factors from the marketing mix 4Ps, with examples, which contribute to success or failure of an airline - particularly in this very competitive market.
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
