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Identify the four basic types of bases (measures) for market segmentation developed by Frank, Massy, and Wind and briefly give examples of each Describe the
- Identify the four basic types of bases (measures) for market segmentation developed by Frank, Massy, and Wind and briefly give examples of each
- Describe the four strategic choices for how to target segments
- Explain both sides of the argument for and against branding in a nonprofit
- What are the reasons that British researchers believe that nonprofits do so well on the trust dimension?
- Identify the steps to building a brand.
- What are the detailed elements of building a brand?
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