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Identify the four main value dimensions in Geert Hodstede's study along which culture can vary. And discuss how personality characteristics affect consumer behavior
Identify the four main value dimensions in Geert Hodstede's study along which culture can vary. And discuss how personality characteristics affect consumer behavior
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
