• Identify the new product or service you think that JetBlue should develop.
• Explain how the new product or service will satisfy customer needs, and provide one specific example of what may differentiate it from similar products or services in the market.
• Describe the target market for the new product or service, and explain the reasoning that you used to identify the target market.
• Explain how one psychological variable and one social variable might influence buying behavior in relation to the product or service.
• With those variables in mind, explain two marketing strategies that would recommend for promoting the product or service. One of the strategies must involve the use of social media or another technology.
• Provide credible peer review sources to back up response