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Identify the sources of secondary data that will help Sears do the following: 1 . Increase penetration of the Hispanic population. 2 . Project domestic
Identify the sources of secondary data that will help Sears do the following:
Increase penetration of the Hispanic population.
Project domestic retail sales growth to the year
Identify the impact of Lifestyle changes on department store sales.
Evaluate the effectiveness of Sears' advertising
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