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Question 10 (1 point) Green Clean is a company that produces organic cleaning products. They are launching a new cleaning spray that contains the
Question 10 (1 point) Green Clean is a company that produces organic cleaning products. They are launching a new cleaning spray that contains the cleaning power of tea tree oil. They have come to you to place a magazine Ad. They are spending $50,000 on the campaign where they will reach 200,000 readers from your distribution network. You expect 0.95% of these readers will buy a product from the line. The margins on a single purchase is $20 and the calculated CLV is $80. What is the Prospect Lifetime Value (PLV)? $1.00 $0.70 $0.95 $0.25
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