Identify the target market segments that would be most relevant for the Maryland Zoo to promote membership sales. Be specific as possible and include age demographics, geographic areas, income, psychological influences, situational influences and sociocultural influences.

Your Recommended Promotion Strategy must include the following:

1. the target market segment;
2. the marketing message;
3. the estimated cost of printing, acquiring target market lists, and mailing the postcard;
4. your projections showing how you expect the campaign to perform;
5. and how you will track the results of the campaign to determine if it was successful;