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Identifying incremental revenues from new product innovations) Morten Food Products, Inc is a regional manufacturer of salty food snacks. The firm competes directly with the

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Identifying incremental revenues from new product innovations) Morten Food Products, Inc is a regional manufacturer of salty food snacks. The firm competes directly with the national brands including Frito-Lay, but only in the US Southeast Last year Morten sold $300 million of its various chip products and hopes to increase its sales in the coming year by offering a new line of baked chips. The new product line is expected to generate $45 million in sales next year However, the firm's aralysts estimate that about 50 percent of these revenues will come from existing customers who switch their purchases from one of the firm's existing products to the new healthier baked chips a. What level of incremental sales should the company analyst attribute to the new line of baked chips? b. Assume that 15 percent of Morten's existing customers are actively looking for a healthier snack alternative and will move to another company's baked chip atlering it Morten does not introduce the new product Whal level of incremental sales would you attribute to the new line of baked chips in this circumstance? a. The level of incremental sales that the company analyst should attribute to the new line of baked chips Round to the nearest dollar ng operating cash flows the Heritage Farm Implement Company is considering an investment that is expected to generate revenues of $3,400,000 per year The project will also involve annual cash expenses including both fixed and variable costs) of $1.050,000while increasing depreciation by $380,000 per you I the firm's tax rate is 29 percent, what is the projects estimated net operating profit after taxes? What is the project's annual operating cash flow? At a tax rate of 298 the project's estimated net operating profit after tanes (NOPAT) 8 (Round to the nearest dollar)

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