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(identifying incremental revenues from ww product innovations) Morten Food Products Inc is a regional manufacturer of salty food truck The fom compeles directly with the

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(identifying incremental revenues from ww product innovations) Morten Food Products Inc is a regional manufacturer of salty food truck The fom compeles directly with the national brands including Frio-Lay, but only in the US Southeast Last year Morten sold 300 million of its various products and hope to nors in the coming your by offering a new line of baked cho The new product line is expected to generate 543 milion in sales next year. However, the analysis orate that about 50 percent of the revenues will come from ting customers who switch their purchases from one of the firm's existing products to the new healthier baked chips What level of incremental sales should the company analyst attribute to the new line of baked chipo? b. Assume that 25 percent of Morton's excing customers are actively looking for a healthier snack alternative and will move to another company's baked chip offering i Morton does not introduce the new product. What level of incremental sales would you attribute to the new ine of baked chips in this circumstance? 2. The level of incremental sales that the company aralyst should attribute to the new line of baked chips Round to the nearest dolar)

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