If a company has an unappealingly low market share of entry-level cameras sales in North America because it is being outcompeted by various rival companies, then company managers should increase the number of entry-level camera models offered in North America to 5, increase the level of quarterly advertising in North America to an amount that is 10% higher than the highest amount spent by any rival company in the prior year. immediately review the company's competitive weaknesses in North America as shown at the bottom of the Competitive Intelligence Report and explore the merits of actions to correct most or all of them; in addition, they should take actions that they believe will result in the company having at least two important competitive strengths vis-a-vis its North American rivals in the upcoming decision round. raise the P/Q rating on entry-level cameras offered for sale in North America to 4-stars or higher and cut the company's prices for entry-level cameras in North America to about $5 below the prior-year's industry-average price in North America. boost the amount of tech support provided to North American customers by 50% and increase the warranty period on entry-level cameras to a minimum of 2 years. consult the benchmarking data in the latest GLO-BUS Statistical Review to see if any of its entry-level costs are out-of-line and consider cutting the company's entry-level camera prices in North America to levels that match or beat the entry-level camera prices being charged by any other company in the North American region