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If a consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to purchase the product at that time.
If a consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to purchase the product at that time. If not, the consumer may store the need in memory or undertake
an information search
a need recognition
buyer's remorse
consumer ethnocentrism
cognitive dissonance
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Project Management in Practice
Authors: Samuel J. Mantel Jr., Jack R. Meredith, Sco
4th edition
470533013, 978-0470533017
