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If a customer cannot buy the jersey from LCF ( in the case of a stock - out ) , they may leave the store
If a customer cannot buy the jersey from LCF in the case of a stockout they may leave the store disappointed and use other channels such as Puma stores or puma.com in the future. LCF thinks that the lost customer goodwill cost is $ What order quantity should LCF choose based on this new information?
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