Question
If a full-page 4-color ad in Woman's Day costs $100,000, and a 3/4 page 4-color ad costs $70,000, which size do you think would have
If a full-page 4-color ad in Woman's Day costs $100,000, and a 3/4 page 4-color ad costs $70,000, which size do you think would have the greatest value based on advertising recall? Why?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
