If a video game publisher uses a price skimming strategy, what exactly does the company do$?$

The company sets a low price.

The company sets a moderate price.

The company sets a high price.

The company distributes samples.

The company sets the price of cream.

QUESTION $2$

In the Video Game simulation, a product in the third year of its life is normally in what stage of the product life cycle?

Introduction

Growth

Maturity

Decline

None of the above

QUESTION $3$

Video games are:

Essential goods

Industrial goods

Services

Standard products

Custom products

QUESTION $4$

In the Video Game simulation, games are sold to the consumer:

By the video game publisher

By distributors

By retailers

By governments

None of the above

QUESTION $5$

When naming a new video game, what type of protection against fraud and piracy can be used?

Industrial design

Copyright

Trademark

Patent

None of the above

QUESTION $6$

If one of your competitors is facing financial difficulties and might have to close, what does this situation represent for your company?

A strength

A weakness

An opportunity

A threat

All of the above

QUESTION $7$

Video games are normally found in what type of retail store?

Furniture stores

Supermarkets

Home improvement centres and hardware stores

Big$-$box stores

Clothing shops

QUESTION $8$

Sales of which product would likely provide the best prediction of video game sales in a linear regression model?

Breakfast cereal

Game consoles

Gasoline

Newspapers

Chocolate

QUESTION $9$

In the Video Game simulation, which decision involves a promotional event?

Choosing the number of sales representatives

Advertising in magazines

Advertising on television

Participating in trade shows

Distributing free samples

QUESTION $10$

In the Video Game simulation, what type of segmentation criteria is being used when the market is segmented by customer age?

Geographical

Socio$-$demographic

Psychographic

Behavioural

None of the above

QUESTION $11$

$$Usability$$ is a concept linked to which of the following media?

Magazines

Television

Internet

Outdoor advertising

Radio

QUESTION $12$

In the Video Game simulation, which decision affects the packaging and appearance of a video game?

The quality of the game$$s graphics

The addition of a complementary DVD

The operating margin

Positioning on store shelves

Hiring a team of testers

QUESTION $13$

In the Video Game simulation, you can decide to:

Perform a market test

Launch a new product

Test a concept

Complete a cooperative advertising agreement

Purchase a patent

QUESTION $14$

Among the promotional strategies proposed in the Video Game simulation, which is a form of online marketing?

Selecting the number of sales staff

Advertising on television

Creating a website

Participating in trade shows

Distributing free samples

QUESTION $15$

As director of the marketing department at a video game publisher, who is your immediate supervisor?

The Customer Service Manager

The Chair of the Board

The General Manager

The Director of Finance

All the department$$s employees are equals and there is no boss.

QUESTION $16$

In the Video Game simulation, which decision helps enhance product differentiation?

Product name

Number of units manufactured

Price

Viral marketing

After$-$sales service

QUESTION $17$

If you misjudged the demand last year and made too many game DVDs$,$ what does this situation represent for your company?

A strength

A weakness

An opportunity

A threat

All of the above

QUESTION $18$

What promotional tactic involves targeting a small group of enthusiasts in hopes that its members will pass the message along, $$infecting$$ a wider audience?

Direct marketing

Viral marketing

Relationship marketing

Press conference

Sensory marketing

QUESTION $19$

In the Video Game simulation, which economic actors are considered intermediaries or middlemen?

Customers

Distributors

Employees

Company managers

Governments

QUESTION $20$

In the Video Game simulation, which of the following reports offers the most market information?

The report entitled $$Income Statement$$

The report entitled $$Sales Report$$

The report entitled $$Balance Sheet$$

The report entitled $$Statistics$$

The report entitled $$Projected Income Statement$$