If a winery packages its wine in a reusable decanter, what type of positioning is the winery using? O a. niche Ob. cannibalization Oc. loyalty d. technology O e. product differentiation When a winery positions it product as a "prize-winning Canadian wine," what positioning base is the company using? a. attribute b. price and quality c. emotion O d. price e. use The 18- to 34-year-old age group drinks more than other age groups. Which segmentation of the market might be used if a winery were targeting this age group? a. geographic Ob. psychographic c. benefit Od. demographic e. ethnic When a brewery targets beer drinkers in Nova Scotia and Alberta, what strategy is it using to select a target market? a. undifferentiated targeting Ob. concentrated targeting c. niche targeting d. multisegment targeting Oe. one-to-one targeting A small craft brewery in Newfoundland and Labrador produces enough beer for the local market. What base is the brewery using to segment the market? Oa. demographic O b. geographic O c. income O d. family life cycle e. benefit