If Bata shoes has an opportunity to diversify into other products or businesses, should the company pursue related diversification, unrelated diversification, or a combination of both? Explain why. Name two industries or product categories the company should diversify into, and indicate the specific benefits that might be captured by transferring the company's brand name to each.

(accroding to Crafting & Executing Strategy, by Thompson 21st edition, chapter-8, page 214-256)