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If I'MSmartCo's research and development project succeeds, then Question 5 options: competitors may find a way to adapt and copy the underlying idea without incurring
If I'MSmartCo's research and development project succeeds, then
Question options:
competitors may find a way to adapt and copy the underlying idea without incurring R&D costs
their success will allow the firm to drive out other competitors
they will need to find a less expensive way to add even more desirable characteristics
market competition will ultimately discourage commercialization of the new technology
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