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In Germany, the Extra Future branches of the gigantic Metro Group ( department stores ) were forced to withdraw its customer loyalty cards when the

In Germany, the Extra Future branches of the gigantic Metro Group (department stores) were forced to withdraw its customer loyalty cards when the press discovered that the company had secreted radio-frequency identification (RFID) tags in the plastic. Even when enclosed in a wallet or purse, these cards could track which departments the customer visited. The retailer was hoping to engage in _____ and look for unknown shopping patterns.

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