Question
If Longchamp should create sub-brand Le Pliage how well would they be able to leverage the customer base penetration growth path and sell additional Le
If Longchamp should create sub-brand Le Pliage how well would they be able to leverage the customer base penetration growth path and sell additional Le Pliage brand items like ready-to-wear and houseware to established Le Pliage customers?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
