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If Mark buys his son a more expensive pair of sport shoes with a picture of Sesame Street's Cookie Monster on the side, because his
If Mark buys his son a more expensive pair of sport shoes with a picture of Sesame Street's Cookie Monster on the side, because his son really wants shoes with Cookie Monster on them, which competitive strategy would the shoe company be using?
- Product Penetration Strategy
- Cookie Monster Can Sell Anything Strategy
- Differentiation Strategy
- Cost Leadership Strategy
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