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If marketing research indicates that an average print only subscriber will only continue their subscription for 2 4 months if they don't also purchase the
If marketing research indicates that an average print only subscriber will only continue their subscription for months if they don't also purchase the digital edition, what is the year CLV of a current print edition customer taking into consideration those that will choose print only who drop after months and those that choose to add the digital edition who drop the print only after months
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