If Nike is going to launch a new Digital leather Band. And the target audience of this kind of product will be on the young generation is to draw new technological products, female customers, customers who can spend extra money on digital products, and Fitness Junkies. The objective behind the Band is to enable the keep people to track their fitness routine and the food diet.Address following:

1. Describe your target audience using demographics based on secondary and primary research to date.
2. Explain how internal and external organizational factors might influence the target demographic of your new product.
3. Is your product needed in the market? Provide examples to support your position.
4. Explain your pricing strategy and why it is appropriate in the market using findings from secondary and primary research.
5. Explain your placement/distribution strategy and why it is appropriate for this product and this audience/segment. Include speculations into how this target market might respond.
6. Explain your promotional strategy for the new product concept and why it is appropriate for this audience/segment.
7. What are some potential ethical and legal implications of the marketing promotion you will be recommending?
8. Describe how your marketing mix elements align with industry trends identified in the research.