If Nike is going to launch a new Digital leather Band. And the target audience of this kind of product will be on the young generation is to draw new technological products, female customers, customers who can spend extra money on digital products, and Fitness Junkies. The objective behind the Band is to enable the keep people to track their fitness routine and the food diet.Address following:

1. Describe target audience using demographics based on secondary and primary research to date.
2. Explain how internal and external organizational factors might influence the target demographic of new product.
3. Is this new product needed in the market? Provide examples to support your position.
4. Explain pricing strategy and why it is appropriate in the market using findings from secondary and primary research.