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If Nivea were to conduct research in Singapore to understand the preferences of consumers for skincare products? What method should be used and why?
If Nivea were to conduct research in Singapore to understand the preferences of consumers for skincare products? What method should be used and why?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
