If one of your business units is labeled a question mark on the BCG grid, the company should consider a marketing strategy of?

Increase strategic customer questioning

Increase investment and marketing efforts

Decrease price-control and advertising

Increase the number of grids on the BCG

None of the above

There is a brand strategy that allows a firm to draw upon its brand equity to facilitate the introduction of new products and/or market several different products. However, new products that do not meet consumer expectations may also damage the firm's brand equity. This brand strategy is called?

Private label

Individual

Manufacturer

Family

Carrying

A strategy focused on keeping and improving sales with current customers, keeping on-going business, is preferred by companies. Marketing programs are designed to achieve continuing dialogue with customers across all contracts with personalized treatment of the most valued customers designed to increase customer retention. These two statements describe which term below?

Core purposes

Strategic marketing

Relationship marketing

Rational marketing

None of the above