If one of your guests had an excellent experience at your property or hotel, they will definitely want to share that experience with their friends or family. This will increase the likelihood that people will also want to look at what you are offering. This cycle is called word-of-mouth marketing. And, it is extremely powerful (Hotel News Resource, 2018).

1. Read the following article titled: '6 ways to grow your bookings using word-of-mouth (Links to an external site.)'
2. Go and do some research on e-marketing and word-of-mouth.
3. Suggest at least one (1) new way that the hospitality industry can grow their revenue by using different e-marketing techniques.
4. Post your suggestion in the discussion forum below and add the article that you have based your suggestion on - by clicking on "attach" when drafting a reply.