A business plans purpose is to help manage a company and raise capital; hence, it is a
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A business plan’s purpose is to help manage a company and raise capital; hence, it is a persuasive document that must be accurate and honest. Whether the goal is to persuade a lender or investors or whether it is the blueprint for running operations, the business plan must be realistic. What are the risks of “fudging” numbers or sugarcoating potential challenges?
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To create buyin from potential investors and to ensure the smooth m...View the full answer
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Related Book For 
Business Communication Process and Product
ISBN: 978-1111951887
7th edition
Authors: Mary Ellen Guffey, Dana Loewy
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