Question
If Red Bull decided to introduce its current product in a geographic region where it currently doesn't do business, it would be pursuing a ________.
If Red Bull decided to introduce its current product in a geographic region where it currently doesn't do business, it would be pursuing a ________.
a
market penetration strategy
b
diversification strategy
c
segmentation strategy
d
market development strategy
e
product development strategy
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
