Question
P&G JAPAN: The SK-II Globalization Project As Paolo DeCesare what factors do you need to consider before deciding what to recommend in your SK-2 presentation
P&G JAPAN: The SK-II Globalization Project
As Paolo DeCesare what factors do you need to consider before deciding what to recommend in your SK-2 presentation to the global leadership team (GLT)?
Does SK-2 have the potential to become a global brand within Procter & Gamble's worldwide operations?
which of the three market options should Paolo DeCesare recommend to the GLT?
These questions are from case study P&G JAPAN: The SK-II Globalization Project
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
