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If the adoption of a new product will reduce the sales of an existing product, then the A. new product should not be undertaken. B.

If the adoption of a new product will reduce the sales of an existing product, then the

  • A. new product should not be undertaken.
  • B. old product should be abandoned.
  • C. incremental benefits of the new product may be overestimated.
  • D. incremental benefits of the new product may be underestimated

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