Question
If the relationship is found, it is also necessary to report the strength of association to the marketing manager. Because null hypothesis can be rejected
"If the relationship is found, it is also necessary to report the strength of association
to the marketing manager. Because null hypothesis can be rejected just because of different
assumption of confidence level" - Evaluate the statement.
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
