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If the results of marketing research provide information that's used in making management decisions, marketing research will 1 . become an executive staff function 2
If the results of marketing research provide information that's used in making management decisions, marketing research will become an executive staff function become an important profit center in its own right replace the need for detailed planning exercises create value
If the results of marketing research provide information that's used in making management decisions, marketing research will
become an executive staff function
become an important profit center in its own right
replace the need for detailed planning exercises
create value
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel,
7th Edition
470226218, 978-0470226216
